• iamrachelscott

Why I Created 3 Instagram Accounts

Updated: Oct 16, 2019

No, I’m not a social media addict. In fact, I enjoy logging off and disconnecting from all things social. But I will say that I have 3 different Instagram accounts and here’s why.

Like you, I’m interested in more than one thing. I like writing. I like photography. I like traveling. I like reading. I like dogs. I like food. And the list goes on…

So I broke my accounts into different categories to match some of my different interests.

Account number one is my personal account. It came first of course and it's where I share my run-of-the-mill photos. Sometimes it's photos of my travels, dinner with friends, selfies, etc. It’s a basic profile. Kind of like a photo album. I keep that on private because I don't want the whole world in on my business 24/7.

My second IG account is for my dog. I wanted a place where I could share all the photos and videos of Kiwi that I want. Where I could connect with other Catahoula owners and learn more about the breed. Even though I did a ton of research about her breed as well as dogs in general, I’ve learned a lot in the time that I’ve owned her and some of that is due to the accounts I’ve connected with via my dog Instagram account.

And my third Instagram account is for my writing. Not everyone I know likes reading or poetry so instead of forcing my friends and family who are interested in my daily life or my dog to read my writing, I created a separate account just for that. It allows me to flex my creative writing and connect with other people who also love to write. It’s a great source of inspiration.

I’m not recommending you go out there and create a bunch of different Instagram accounts for your unique interests, but I am saying it’s something you can consider doing if you like keeping things organized.

Now let's get technical...

Another reason to have more than one Instagram profile for your interests is because it's a strong business decision.

The way Instagram works is it functions off an algorithm. For most people, that doesn't mean anything. But, if you're trying to grow a brand or gain a good following, the word "algorithm" is EXTREMELY important. That's because if you do something that the algorithm deems useless in the eyes of its users, very few people will see it. If you create content that matches what people are looking for, Instagram will recommend you more in the explore feed.

Why am I telling you this? I'm getting there...

You see, people tend to follow accounts for one reason or another. They're looking for a specific look or topic or niche and if your account is all over the place, that means you're not providing the material they're looking for. (Typically, but not always!)

"The algorithm also predicts which posts are important to users based on their past behaviour. This potentially includes the use of machine vision (a.k.a. image recognition) technology to assess the content of a photo." — Paige Cooper 2019.

Now that doesn't mean you can't have more than one interest and be successful. It just means that if you want to hedge your bets and make your social media life easier, you can create multiple accounts or profiles on Instagram for your varying interests.

That's not the only rule of Instagram's algorithm. In fact, it's quite complicated and I don't want to get into the nitty-gritty of it, but you can check out this article from Hootsuite to get a better understand of how the algorithm works as of 2019.

If having unique Instagram accounts sounds like your thing, check out this helpful article on creating multiple Instagram accounts.

Otherwise, keep doing what you’re doing! Or not doing! Whatever, I’m not here to tell you how to life your life.

Are you on Instagram? What do you use it for? I’d love to know. Share your thoughts in the comments.

Photo by Ialo Hernandez on Unsplash.